Experiential Exhibit and Event Agency

Case Study | Crate & Barrel

Showcase and launch their new product lines at buyer specific tradeshows each season.

Leverage the household brand name and encourage buyers to drive awareness to both Crate&Barrel and CB2.

Crate&Barrel and CB2 are household names known everywhere in North America. This client needed a new exhibit design to showcase new merchandise in a dual branded exhibit. By working with both brands well ahead of the trade show season, we needed to ensure equitable messaging and brand awareness across the two brands. The goal was to create an experience the company lives by “To help people love how they live in moments that matter.”

An award-winning, reconfigurable exhibit experience

We partnered with both the divisions of Crate&Barrel and CB2 to create and immersive brand experience that was designed to invite people in. The goal was to showcase the many brand offerings in a well organized and strategic layout featuring vignettes to match relatable lifestyle arrangements. The solution was a reconfigurable and rebrand-able environment that can be updated and used for years to come. A timeless design was created to go along with their timeless furniture pieces and accessories.

A Best Exhibit Design Award at HDExpo

The exhibit caught the eye of the attendees on show site that comprise of buyers, salespeople and notable industry leaders of the design world. Through this recognition and brand experience Crate&Barrel and CB2 were awarded the Best Exhibit Design Award at the HDExpo conference. More importantly, the client was able to generate an increase in qualified leads by 15% on-site which are expected to turn into new business opportunities. Truly a win, win, win situation between the client brands, their end customers and Innov8.

“It’s been an absolute pleasure partnering with INNOV8. From the design team to the marketing efforts they have helped us with, we could not ask for a better partner. Our new exhibit showcases our featured product line and we even won best exhibit design at HDExpo the first time this was used.”


Michael Chaney, Director of Business Sales

Crate & Barrel



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