Experiential Exhibit and Event Agency

Case Study | EVONIK

Enhancing Exhibit Engagement through Innovation and Sustainability

Evonik, one of the world’s leading specialty chemicals companies — and a long-standing client of INNOV8 for over two decades , needed to elevate their engagement at the annual STLE show. With over 110 events annually representing more than 23 market lines across multiple industries, Evonik sought new ways to promote brand initiatives and DYNAVIS®, a featured technology of theirs for hydraulic efficiencies.

Key goals:

  • Foster meaningful and extended conversations with attendees
  • Incorporate a sustainability element, aligning with their commitment to eco-conscious initiatives

INNOV8 created a dynamic activation featuring a scaled version of a construction site within the exhibit. This interactive experience included two remote control excavators, where attendees competed to fill model trucks with gravel in a timed challenge. After each round, the trucks were weighed to declare a winner.

The second activation, the “Handprint Wall,” invited participants to pledge their support of one of Evonik’s four Sustainability Focus Areas. This unique interaction not only captivated attendees and gave them a voice to share what matters most to them, it also encouraged indepth conversations in a relaxed and collaborative setting, driving a deeper connection to the brand.

Both activations were highly successful in driving meaningful traffic to Evonik’s exhibit at STLE.

  • The construction challenge offered an engaging way for attendees to interact with the brand and for Evonik SME’s to engage with them about products, including DYNAVIS®.
  • The Handprint Wall created a powerful brand engagement and a lasting visual reminder of Evonik’s dedication to sustainability.

In addition, Evonik offered giveaways such as cork pads and pencils made from sustainable, biodegradable materials that could be planted to yield various plants. This sustainability-focused approach, combined with the interactive experiences, facilitated longer, relationship-building conversations. Evonik’s presence was elevated, with deeper connections made, ensuring their continued success at future trade shows.

INNOV8 W

Company

Corporate Technology Center
60 Commerce Drive
Trumbull, Connecticut 06611

Corporate Operation Center
11 Heritage Park Rd
Clinton, Connecticut 06413

203.335.0633