Experiential Exhibit and Event Agency

Case Study | SENNHEISER

Sennheiser Amplifies Innovation: Giant TeamConnect Bar Replica Commands Attention at InfoComm

Sennheiser, a leading audio technology company, needed an exciting and engaging way to launch their new product at InfoComm – the largest pro audio/video trade show in North America. Their product, the TeamConnect Bar, a feature-rich speaker bar for conference rooms and meeting spaces, not only had to be seen – but experienced.

Goals:

  • Drive awareness of the new product and its features
  • Attract interest for live demonstrations at the exhibit

With the TeamConnect Bar measuring a sleek 30” in length, INNOV8’s strategy was to create a larger-than-life impact: crafting a 40-foot long, 8-foot-tall custom replica of the TeamConnect Bar that featured two built-in aisle-facing digital presentations and two demo rooms to engage attendees in the exhibit space.

This unique approach drove awareness and intrigue on the show floor and served as an interesting vessel for product demos and discussions.

Sennheiser was thrilled with the craftsmanship and partnership with INNOV8, which led to a striking outcome at InfoComm.

  • The scale and faithful custom recreation of the German-engineered TeamConnect Bar cut through the sea of exhibits on the show floor and achieved awareness of the new product.
  • The integrated video screens along the aisle communicated the launch and technical features of the new product.
  • The two rooms built into the structure created an engaging setting for visitors to experience Sennheiser solutions, including the TeamConnect Bar, firsthand.

Sennheiser’s unique presence at InfoComm announced—quite loudly and clearly—that their new product launch had arrived while generating meaningful connections with their audience and prospects.

INNOV8 W

Company

Corporate Technology Center
60 Commerce Drive
Trumbull, Connecticut 06611

Corporate Operation Center
11 Heritage Park Rd
Clinton, Connecticut 06413

203.335.0633