Experiential Exhibit and Event Agency

Case Study | SpringOne Platform by Pivotal

The premier conference for brand leaders who build, deploy and run cloud native software.

SpringOne Platform is the premier conference for those who build, deploy, and run cloud-native software. This unique four-day event brings together over 3,000 thousand attendees, 200 talks, and 54 sponsors including top collaborators like; Microsoft, Google, Dell, IBM, VMware and more, to get hands-on with modern software.

In partnership with Pivotal, we created and staged elements to fill over 170,000 sq. ft of space including the Pivotal collaboration and partnering space and experiential components such as the Accenture escape rooms, a laptop so massive you can click the keys with your heels, the donation spaces for the feel-good initiative to help the environment with Swag-Less is More, and over 50 exhibitor displays. This epic event was an experience to remember for all in attendance.

Immersive brand experiences that fostered education, networking, and real-time collaboration.

Sponsorship revenue increased by 40%. 

First tech conference to offer a swagless charity, and raising over $120,000, while reducing environmental pollution.  

Attendees’ number one piece of feedback was; “Excellent networking and sharing of knowledge” And “Yes, they would return and refer this event to their peers. 

By far, INNOV8 has been one of the most important companies we’ve worked with on this program. They took the time to understand our brand; understand our goals, and implement those things into our event. There is so much trust, I wouldn’t call them a partner or a vendor. They are one of our team members.


Kathryn Efird, Director, Global Event and Field Marketing

Pivotal Software, Inc.



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