Experiential Exhibit and Event Agency

Case Study | UnitedHealth Group Leadership Forum

The Next Era of Care

After INNOV8 successfully met the client’s goals for supporting many consecutive high-level, high-touch Investor Conferences, we were tasked with doing so for their Leadership Forum.

Our mission: drive alignment, performance, development, and inspiration within a population of 1,500 corporate leaders of a Fortune 10 health firm during a 2-day internal event. We were to align the firm’s leaders around a central mission of improving the world’s healthcare by best serving their customers and end patients. Additionally, we Infused the event with inspiration, excitement, and learning while bonding participants into a unified force for good.

We applied a unifying look and feel over a series of 5 compelling and dramatic “content exploration” spaces married to 5 CTAs. Attendees easily navigated to the people and programs that provided learning. By focusing our attention on the flow of the event we were able to tie spaces to ideas which allowed motivation in best exploration and absorption of content. We co-resided all learning, content, dining, breaks, general sessions, CSR activations, and demos into a singular 100,00 sq. ft. space. Lighting changes were used to shift attention and traffic into the right environments at the right time. INNOV8 met their charge of tying it all together by doing just that.

INNOV8 had brought best practices and new innovations to elicit cognitive and emotional buy-in from the crowd of colleagues. There was robust engagement across all key touchpoints and content and the alignment and collaboration were inspired and already underway. By tying it all together we supported cohesion in the total experience of learning and collaborating for these peers. Executive leadership sought our repeat partnership for the next Leadership Forum before COVID-19 interfered.



Corporate Technology Center
60 Commerce Drive
Trumbull, Connecticut 06611

Corporate Operation Center
11 Heritage Park Rd
Clinton, Connecticut 06413